Meet Claire the mascot for the web design company, Enthusiast, Inc! This illustrative character was created in order to develop a more approachable atmosphere while also maintaining a sense of individuality and creativity.
The process for creating the Enthusiast mascot character began with rough sketching of ideas and then refining those ideas into three potential character options. In order to allow Enthusiast to envision this character’s personality and how they will interact and coexist with their branding, three poses were created, using Adobe Illustrator, for each character option.
Each character option plays with the color palette (red, yellow, and teal) of the company in different ways while also providing a different take on how either playful or charismatic the personalities can be!