All about
this project

PvK Associates is a company that specializes in consulting businesses on how to best optimize their teams and marketing assets. This company is fairly new and needed both a logo and a website to start advertising their services and build an online presence.

We first began with creating a simple logo using Adobe CC Illustrator. This logo concept evolved to eventually take inspiration from the owner’s signature while the color palette was inspired by colors commonly associated with this industry as well as the owner’s preferences.

Once the logo was finalized we moved on to create a simple email signature as well as a web design that could quickly display their services, a contact form, and brief details on who the organization is. The design was crafted in Figma and then brought over and built within WordPress using the Divi theme.

While all of the text was provided by the client, images were hand selected by a stock image provider. After all of these assets were obtained they were then thoughtfully applied to the web design as we kept SEO best practices and ADA accessibility in mind.