All about
this project

Client: Grass Fed Music
Category: Illustration

The independent song artist, Emily Vu, begins to expand into merchandising and with this needs graphics to be created. Her desire was to have a butterfly illustrated in order to use this as part of her self branding.

This butterfly was, in the beginning, idealized as something to be a little more “edgy” and almost styled like graphite. Later on this graphic evolved and was refined into a simplified and modern illustration of a classic butterfly that can be used for both black and white shirts that will be printed and sold to fans.

EVUSZN-ButterflyGraphic-Final
ShirtMockUp-ArchedText-White
ShirtMockUp-ArchedText-Black

See all of the butterfly iterations (and evolution) below!

With the purple butterfly alternative below, custom type was illustrated to pair with each butterfly in order to make a more cohesive experience for the overall look.

EVUSZN-v1
EVUSZN-v2
EVUSZN-v3
pastel-detailedbutterfly